The post-subsidy era motor company's breakthrough
On June 12, the new national subsidy policy for new energy vehicles will be officially implemented in 2018. With the decline of subsidies, the highly competitive new energy automobile industry will undoubtedly be further under pressure in the short term, especially for the mid-stream enterprises in the industrial chain. To withstand the upward pressure on raw materials, we must face the price reduction requirements of downstream customers. At the same time, both upstream and downstream sides are squeezed, and many enterprises are in dire straits.
However, the electric vehicle resource network reporter recently found in the survey that in the post-subsidy era, some enterprises can still maintain high-speed growth, Suzhou Langgao Motor Co., Ltd. (referred to as "Langao Motor") is one of the best. It is understood that the sales of Langgao Motor's new energy vehicle motor, from 170 million in 2015 to over 300 million in 2016, to over 490 million in 2017, the growth rate is fast and stable, and In 2018, Langgao Motors plans to sell more than 600 million yuan in the field of new energy vehicles. Under the short-term difficulties of the industry, why can Langgao Motors achieve rapid growth? Ren Huaixun, general manager of Langgao Motor, told the electric vehicle resource network reporter that Langgao Motor broke the way.
Focus on permanent magnet synchronous motor to make new energy commercial vehicle motor industry benchmark
According to the data, Langgao Motor was established in Suzhou in December 2006 and officially put into operation in May 2007. At the beginning, it was engaged in the research and development and sales of electric motors in the wind power, rail transit and other industries. In 2010, Langco Motor entered the new energy automobile industry and started research and development of new energy automobile motor products. By 2017, the company's total sales amounted to 670 million yuan, and over 490 million yuan came from the new energy automobile motor business. By the end of 2017, Langgao Motor's accumulated large-scale commercial vehicle-driven permanent magnet motor production and sales exceeded 89000 units, and cooperated closely with well-known brands such as Yutong, Dongfeng, FAW Jiefang, Shaanxi Auto, Futian and Universiade. Ren Huaixun introduced that the rapid development of Langgao Motor is inseparable from the industrial environment and the early planning of the company.
It is understood that Longgao Motor has been adhering to the permanent magnet synchronous motor technology route since entering the field of new energy vehicles. Because of the high-temperature demagnetization of permanent magnet motors, AC asynchronous motors were the mainstream in the market at the time. Some customers also proposed the requirements for AC asynchronous motors. However, Langgao Motor believes that permanent magnet synchronous motors are the mainstream technology direction, and subsequent market development has also verified. The correctness of this judgment.
In addition to the choice of technical route, the choice of a commercial vehicle motor or a passenger car motor also requires two alternatives. Ren Huaixun told the electric vehicle resource network reporter that at the time the company's new energy vehicle motor was in its infancy, and it must concentrate its superior resources to make superior projects. "Considering that the new energy commercial vehicle line is relatively fixed, the charging problem is easy to solve. In the bus field, the government procurement ratio is larger and easier to promote." In the end, priority is given to the development of commercial vehicle motors and the new energy commercial vehicle motor industry benchmark. A big goal.
However, with the development of the market, Langco Motor is also increasing the investment in new energy passenger car motors, and strives to make its passenger car motor products have a certain influence in the industry.
