China's leader in the micro-motor industry
In 1995, Daming Motor was born. In the next four or five years, Daming Motor, like other hundreds of other companies in the same industry in China, barely maintained its survival by relying on strong market demand and low price strategy. Ten years have passed, and competitors have disappeared. However, Daming Motor products not only spread all over the world and occupy the high-end market, but also confidently declared to the world that the best enterprise of China's explosion-proof micro-motors is in Shenyang! What kind of "internal strength" did the company practice in this process?
"Certification is too critical, it is a powerful grasp of the development of our company. Since 2002, we have used the certification to mark the world's most advanced technology, and fully realize self-innovation with certification, so that the company has achieved low-end to high-end, domestic The market has reached the international market, and the historical leap from pursuing low cost to paying attention to quality.” Yao Yongming said with deep feelings about the changes in the company.
In 2003, China just joined the WTO soon. At this time, China's micro-motor industry has not only caught up in the vicious price competition, but also has a serious overcapacity, and has declared that the mode of profit from low prices has come to an end. At this point, Yao Yongming had a bold idea to find a way to the international market. However, for Daming Motor, there are many hurdles in the path of internationalization. If you don't know where the customer is, the supporting company does not know the opportunity of foreign customers; the certification costs a lot of money, and only one series of products in the EU has a certification fee of more than 200,000 yuan, which is equivalent to the annual profit of the company at that time. Certification is not only a simple conversion between Chinese and English, but also a profound revolution in the enterprise. How can it be tolerated? Yao Yongming, a military-born family member who used to be a soldier, not only has the military's perseverance and bloodiness, but also has his own life ideals and pursuits. He also has the adventurous spirit formed in the practice of business management. He decided to fully meet the challenge with the strength of the strong man and the wrist. Do it in the end! If you don’t have the opportunity, you will create opportunities for yourself. First, through the realization of the customer with the first foreign company, the German company "邂逅", and then invited the German company technical experts to the company on-site guidance, while the company has developed a comprehensive upgrade plan, hired China's first-class motor and mechatronics experts to join, In strict accordance with the German enterprise standards management company... During the two years, only German experts came to Shenyang for on-site guidance five times, and solved a core technical problem in the industry - the number of shafts on the motor bearings. In 2005, Daming Motor became the first company in China to have ATEX certification in Europe. Also in this year, Daming Motor's first international order produced - 300 explosion-proof micro-motors. At the same time, it also gave birth to a record high of 96% in China.
A certification has knocked on the developed markets, and at the same time, the company has been reborn, so that Daming Motor has seen the certification role and has determined its determination to go. In 2010, Daming Motor began its US certification journey. At that time, the US explosion-proof micro-motor certification information was in a blank state in China. On the basis of his own strength, Daming Motor found the American certification organization. At that time, the US only offered a series of full set of standard text materials for a price of 300,000 RMB. Daming Motor accepted it without hesitation. At the same time of spending huge sums of money to fill in the information, Daming Motor also actively upgrades its technology according to the product standards of US customers. For example, US customers require relays, anti-jamming devices and protection devices to be placed in one motor. The life of electrical components is long and small. It can also cool down and so on, Daming Motor is realized in its own products. In 2012, Daming Motor became the first company in China to receive UL certification in the United States.
There are many types of micro-motors, which can be roughly divided into DC motors, AC motors, self-angle motors, stepping motors, rotary transformers, shaft encoders, AC/DC motors, tachogenerators, inductive synchronizers, linear motors, 13 categories of piezoelectric motors, motor units, and other special motors
