Motor industry leverages 3G internet to save marketing expenses and maximize profits
Mechanization is an effective way to compress and reduce the load required by working people and improve labor efficiency. Mechanization itself cannot be separated from the maintenance of electricity. Therefore, mechanization and even industrial development are inseparable from the motor industry because electric motors are used as electrical appliances and The power source of all kinds of machinery, its role is to produce the drive. However, China's current marine motor, fire pump, marine pump industry, such as a sleeping lion, the market is difficult to meet its appetite, the most urgent task is to carry out a major reform.
The major motor industry giants are thinking about the future development direction. How to realize the glorious rejuvenation of the marine motor and fire pump industry has become an important issue, and the rapid development of the 3G Internet industry has brought inspiration to many giants. The country has been vigorously supporting 3G and 4G network projects. The 3G Internet is the largest territory for netizens' focal length. With hundreds of millions of potential customers, how should such a large piece of cake be eaten?
Regarding this issue, Wang Yongkang, who has fallen into the marine motor and fire pump industry for decades, has his own idea: "Now everything is going online. Although we are an older generation, we are as old as the motor industry, but we I still know how to learn how to go online with young people, how to play mobile phones, because if you don’t learn, you will be eliminated by the times. The speed of traditional media will never be faster than the speed of online media. The development of the motor industry is also the reason, if you stay still, stay In the traditional mode, the motor industry will not develop and can only wait to be eaten by opponents."
Under this idea, Wang Yongkang quickly raised professional and technical personnel to build a portal for the marine motor and fire pump industry, and organically combined the traditional motor industry with the most widely covered online media. The motor industry portal contains the latest and fastest industry news, the most timely motor quotation, the best quality motor supplier, and the most comprehensive motor product. It is the purpose of the customer to understand the industry dynamics and find the motor of the required type without leaving the house. It can get rid of the disadvantages of traditional marine motor and motor enterprise marketing, find the source of the customer, make full use of the network advantage, and let the customer find the door.
In addition, Wang Yongkang did not miss the 3G Internet industry, which is currently the most developed, and established an APP application client for the motor industry, including 470 million 3G Internet users in one application. In the advantage of the original Internet, it is more convenient to view and use, and not subject to geographical restrictions. When potential customers need to know the information of a certain motor, just open the application to view and know. If in doubt, you can ask questions. Communicate with the customer service staff to place an order after the purchase intention is reached. Such a promotion and marketing model maximizes the cost of marketing and maximizes the benefits.
