2019 overall trend forecast
The first round of domestic camera motor competition ended with new thinking and winning than the road. The second round of competition, with the help of dual-camera, multi-camera and deep camera, also had new results in 2018.
Undoubtedly, the biggest winner in 2018 is Takizawa, because it not only exceeds the new thinking of the 2017 shipment ranking in terms of quantity, but also lays out high-end motor products such as OIS in terms of product technology.
The emergence of the phenomenon of changes in shipment rankings seems to mean that the competition pattern of camera motors has once again changed under the new round of technology.
Throughout the current motor market can be found, with the domestic mobile phone market competitiveness gradually increased, the future domestic enterprise market share is expected to further increase.
However, due to factors such as increased centralization of the terminal market and saturation of the mobile phone market, the concentration of the domestic motor market may be further enhanced, and some of the motor manufacturers may be eliminated. And this means that the bigger the bigger the smaller the smaller the phenomenon will be more obvious in the market of camera motors.
From the technical level, the development of future camera motors will focus on multi-camera, increase focus speed, reduce focus module space, reduce power consumption, and increase user experience stability.
In fact, in the face of new technologies, domestic camera motor manufacturers keep up with the trend of the times and achieve breakthroughs. The author has learned that Zhai Ze, who has a large customer base, has not only achieved a breakthrough in OIS. In the field of three photos, the company has entered the three-shot OIS project of a well-known mobile phone brand in China and completed the proofing of the product.
Summarizing the past, looking forward to the future, as the 2018 camera motor shipments ranked first in the country, what is the strategic layout plan of Takizawa in 2019?
According to the relevant personnel of Zhangze, in 2019, the domestic motor manufacturer Yanze further expanded its market share while consolidating the customer base of the original camera motor. At the same time, it will continue to develop the high-end motor market and strive for the development in the second stage. In the early days, it hit a new high.
