01 Current situation of electric fan market
With the awakening of people's health awareness, many people began to stop air conditioners and use fans. The fan industry can seize this point of health and give full play to the advantages of products. Improve product competitiveness and occupy the market. The online share was further enhanced, and the retail volume accounted for more than 80%. Online brands continue to flood in, and the supply side trades price for volume, and the average price of main categories further drops. The concentration of dual-line TOP3 brands has increased simultaneously, the offline pattern has remained stable, and there are still variables in the competition of online waist and tail brands. Product technology continues to be upgraded, and the number of DC inverter products that are quiet and low energy consumption and the number of participating brands have doubled. This summer, there are many smart temperature sensing products that change with temperature. Multi-faceted integration of products, including product integration within categories, integration between different products, and integration with multiple purification technologies. According to data from the National Bureau of Statistics: From January to December 2020, the cumulative output of household electric fans in China was 231.606 million units, a year-on-year increase of 5.93%; highest value.
02 Pain Points of Fan Motor Market
Most of the electric fans on the market now use traditional AC motors, which have limited service life, inconvenient maintenance, high energy consumption, and low motor controllability. In order to satisfy people in different usage scenarios and different usage environments, a motor with a wide adjustable speed range, low noise and long service life is required. Different modes are also required according to different usage scenarios. Traditional AC motors cannot meet the above requirements.
03 Silicon-based power fan solution
Aiming at the disadvantages of series excitation motors and induction motors used in traditional fans, Silicon Power has developed a series of brushless DC motors for electric fans, such as FM03001, which can completely replace existing traditional motors. Quiet, low-cost solution, the noise of the motor sleep gear can be below 35dB. And using a new generation of manufacturing materials and processes, as well as control algorithms, silicon-based power BLDC fan motors can achieve costs close to the prices of traditional brushed motors and induction motors.
03 Development Trend of Electric Fan Market
The market development of electric fans shows a trend of multi-function and multi-category, which not only meets the needs of the fan industry to expand its own scale and enterprises to seek more growth points, but also complies with the diversified and subdivided consumption trends, which is the result of matching supply and demand. inevitable trend. Tower cooling fans, heating and cooling fans, and air purification fans are supplemented with functions such as humidification and mosquito repellent. The integration of more and more new products and new technologies is gradually breaking the "single function" and "only in summer" of traditional electric fans. use" limitations. As intelligence and digitization have become an unstoppable wave, they have also been widely used in home appliances, mainly for WiFi control, voice control, etc. As a small household appliance with a high household penetration rate, fans will also become an important part of smart home scenarios in the future. According to the development trend of green energy-saving, high-efficiency and multi-functional products in the household electric fan market, Si-based Power will give full play to the characteristics of brushless DC motors such as small size, light weight, environmental protection and energy saving, and superior control performance, and develop small, lightweight, multi-functional products. A new generation of household fan products with functions and multiple operating modes.
