From the domestic market point of view, the demand for portable digital generators in the following areas is growing rapidly.
1. RV field
At the end of the twentieth century, RVs began to develop in China. From the beginning of 1999 to the mid-to-late 2000, China's RV industry continued to advance in the process of exploration. At present, it has formed a complete RV industrial chain of “production-sales-operation-camp-members”. According to the 21st Century RV network, the number of domestic RVs increased from 15,000 to 21,000 between 2013 and 2014, a year-on-year increase of 40%.
The rapid growth of the RV market benefits mainly from the following two aspects:
First, benefit from the support of national policies. In 2009, the State Council promulgated the "Opinions of the State Council on Accelerating the Development of Tourism Industry" clearly stated: "In order to cultivate new tourism consumption hotspots, the use of motorhomes, cruise ships, yachts, etc. as tourism equipment manufacturing industries is included in the national encouraged industry catalogue." The national tourism development plan was formulated, the construction of campsite projects was encouraged, and the new tourism industry was incorporated into the national economic and social development plan, which promoted the market demand for motorhomes.
Second, the changes in the consumption structure of our residents. At this stage, tourism has gradually become an important factor in the leisure activities of residents in China, especially the rise of self-driving tour, which makes the RV tourism gradually enter the public's field of vision. Coupled with the continuous improvement of motels, fueling stations, camp construction and services, the RV industry has entered a rapid development cycle. According to statistics, in 2014, there were 83 car/RV campsites under construction, ready for construction, and planned. According to the region, there are 5 in Northeast China, 9 in North China, 24 in East China, 5 in Central China, and South China. There are 2 districts, 12 in the northwest and 26 in the southwest. Among them, the campsite data in the planning of various provinces and cities in 2015 are: 165 in Beijing, 400-500 in Shanghai and Yangtze River Delta, 180 in Shandong, 100 in Sichuan, 100 in Jiangsu, 40 in Jilin, and Heilongjiang There are 25 and Ningxia provinces, and a total of 1,000 campsites have been planned in various regions of the country. In the next three years, China is expected to form a caravan camping market with a price of more than 10 billion yuan. 1
As a necessary supporting equipment for motor homes, portable digital generators will have a broad market prospect with the rapid growth of the Chinese motor home market.
2. Medical device field
Between 2001 and 2014, the sales volume of China's medical device market increased from 17.9 billion yuan in 2001 to 212 billion yuan in 2013. Excluding the impact of price factors, it increased by 11.84 times in 13 years. 2 Although China's medical device market has developed rapidly in recent years, there is still much room for growth compared with the global market. According to the statistics of the Medical Devices Branch of the China Pharmaceutical Materials Association, the global consumption ratio of medicines and medical devices is about 1:0.7, while the developed countries such as Europe, the United States and Japan have reached 1:1.02. The global medical device market has occupied the total size of the international pharmaceutical market. %, and there is an expansion. The total scale of China's medical device market was about 255.6 billion yuan in 2014. The total size of the pharmaceutical market is expected to be 133.6 billion yuan, and the ratio of medicines to medical consumption is 1:0.19. It is slightly lower than 1:0.2 in 2013. It can be judged that medical devices still have a relatively large room for growth.
According to the "Digital Frequency Conversion Intelligent Fuel-saving Portable Generator Set Application for National Torch Program Project Feasibility Study Report", the current portable digital generators account for 52% of the applications in the medical emergency field. With the rapid growth of the medical device market, it will give birth to the right. A large demand for portable digital generators.
3. New energy vehicle field
Under the dual pressure of energy and environmental protection, new energy vehicles will become the development direction of the future car. According to the data provided by China Association of Automobile Manufacturers, the production and sales of new energy vehicles reached 78,499 and 74,763 respectively, of which 48,605 and 45,048 were pure electric vehicles, and 29,894 and 29,715 were plug-in hybrid vehicles. 3 With the increasing promotion of new energy vehicles in various cities, new energy vehicles will continue to maintain rapid growth in 2016.
The new energy automobile industry is an industry led and promoted by the government. In 2013, the state decided to continue to implement the new energy vehicle pilot policy. In 2014, more and more pilot cities have successively introduced local related supporting policies. On the one hand, affected by the gasoline consumption tax and the subsidy policy of new energy vehicles, the comprehensive cost of new energy vehicles is getting smaller and smaller than that of fuel consumption vehicles. On the other hand, the restriction on the purchase of ordinary automobile vehicles makes the licensing environment of new energy vehicles more relaxed. Objectively stimulated the growth of demand for new energy vehicles.
Compared with the rapid development of new energy vehicles, the construction of domestic charging facilities is relatively lagging behind. Although the state has continuously introduced policies to encourage urban charging infrastructure to be integrated as soon as possible, it is not subject to various factors such as capital investment and construction cycle. Meet the expanding demand for new energy vehicles. With its small size and high conversion rate, the portable digital generator has become a backup power source to ensure the cruising of new energy vehicles. With the popularity of new energy vehicles, the portable digital generator market will also continue to be alive.
